Pierce provided digital marketing/social media to support a 1.6 mile gas pipeline project through a large “granola” neighborhood. The pipeline impacted thousands of commuters, businesses and residents by cutting through a major traffic artery, a shopping center, a popular park and bike path and hundreds of residential streets and yards.
Results? Our Facebook page generated 30,000 positive impressions online from our likes and partnerships with other accounts. Our Twitter feed generated 53,454 positive impressions from tweets, and even earned re-tweets from local CBS and NBC TV news anchors.
Most important, we earned the trust of the impacted community as they read our posts regularly for updates – and posted their thanks as well.