Pierce gave this advocacy group a tremendous boost at a critical moment in Ohio’s 2011 legislative debate over school vouchers by generating more than 16.3 million impressions across Ohio print, television/radio and digital platforms.
With an advertising equivalency valued at $1.3 million, in six months we placed more than 292 separate stories statewide, reaching all Ohio’s six largest newspapers and all Ohio television markets. All told, we earned 6.3 million impressions in print, 6.7 million impressions in tv/radio and 3.3 million impressions in digital media, including nine separate guest editorials