Pierce Consumer Advertising Services

• Advertising and Promotion
  
  
• Positioning and Branding
  
  
• Market Research and Analysis
  
  
• Media Planning and Buying
  
  
• Marketing Communications Plans
  
  
• Advocacy/Issues Marketing
  
  
• Marketing Consulting
  
  
• Web Services

The foundation is the branding effort, or more specifically, what is needed in the areas of branding and brand development.

We stress constant and consistent use of advertising elements to ensure that each impression you make reinforces your market position (branding).

Brand Development is the discovery of a brand’s distinction(s) and the development of communication of those distinctions. Generally, brand is built around the core values of your business.

We begin with a three-step process called the “Who, What and What #2 Process”

• Who – Who do you want your advertising to reach?
• What – What does he/she think and feel about your product/service/company?
• What#2– What do you want your audience to think and feel about your product/service/company after seeing your advertising?

To arrange a meeting, or for more information click below or call 614 365 9494 and ask for Gene Pierce.